Running the Volcanic Paths

On 09 November 2025, at the finish village of the BTS 100 ultra‑trail. HLWN Running and Polar Pace Plus unveiled a limited edition capsule collection titled “Running the Volcanic Paths” this collection is not for sale only for Polar Pace Plus crew.

The line fuses two core energies that define modern trail culture: Wellness: represented by HLWN Running’s core values. Wilderness: embodied in the rugged volcanic landscape and the highland tribe of the Polar Pace Plus’s identity.

The collaboration was conceived as a response to the growing demand for apparel that looks good, performs on the move, and respects the environment. By marrying HLWN Running’s athleisure inspired design language with Polar Pace Plus’s movement the partnership delivers a product that is as functional as it is symbolic.

Running the Volcanic Paths is more than a tagline: it is a narrative that invites runners to feel the pulse of the earth while their own pulse is styled in motion. The collection’s visual language draws directly from the volcanic ash, molten rock, and mist‑clapped peaks that define the BTS 100 route.

Every stitch, fabric choice, and tech element was selected to echo that duality: -Wellness: Running and physical activity that helps athletes stay in optimal cardio zones. -Wilderness: design cues that capture the raw, untamed beauty of the volcanic terrain.

Product Details

  • Running Shorts
  • Bandana
  • Short Sleeve Jersey
  • Long Sleeve Jersey
  • Short Sleeve Dyed
  • Muscle Tee Dyed
  • Long Sleeve Dyed

Design & Technology –Materials: 100 % Better Cotton Initiative™ materials certified by OEKO‑TEX® combined with bio-dyed and used 100% Polyester Elastane for jerseys. The fabrics are Coolbreeze, moisture‑wicking, and fully biodegradable after their lifecycle.

–Feature: Airflow Heat Management System® is a proprietary technology integrated into specific HLWN Running apparel, Its features are designed to enhance comfort and performance during intense physical activity by managing body heat and moisture. The technology is integrated into the fabric in specific areas, such as the HLWN Running and Polar Pace Plus logo on the front and an “Airflow Pattern” on the backbone of certain jerseys, to maximize its effectiveness. This system is part of HLWN Running’s commitment to functional and comfortable performance sportswear, bridging the gap between athletic wear and casual fashion.

–Athleisure Integration: Reflects a broader cultural emphasis on wellness, health, and self-care. It is embraced by individuals who want to transition effortlessly from a workout to work-from-home, running errands, or social events, making it a natural fit for modern, on-the-go routines.

–Sustainability: Apparel production takes place in an ISO 14001 certified facility in Bogor and Bandung, West Java by HLWN Running’s self manufactured.

Launch at BTS 100 2025 The reveal took place on 09 November at 03:00 am local time, moments before the final runners crossed the finish line. A short runway walk featured Polar Pace Plus crew and trail athletes wearing the full collection.

“We wanted runners to feel the comfort of the volcano on their gear while their heart stays in the optimal zone. This collaboration is the perfect blend of raw wilderness and precise wellness.” – Adhit A. Creative Department, HLWN Running.

“Running the Volcanic Paths is a statement that performance, style, and planet can exist.” – Alfin Putra, Founder, Polar Pace Plus.

The “Running the Volcanic Paths” capsule marks a milestone for both HLWN Running and Polar Pace Plus by seamlessly integrating high‑performance apparel with a design that celebrates the untamed spirit of the trail, the collaboration delivered a product that resonated deeply with the Indonesian running community. The launch amplified brand visibility, and reinforced a shared commitment to sustainability and athlete wellbeing.

We look forward to extending this narrative across future events and seasons, continuing to empower runners to run farther, feel stronger, and protect the wild places they love.

Directed by The Pace Lab
Written by HLWN Running and Polar Pace Plus
Photo by Rio Algifari Ferdinan, Barel Mokay, Etis R.
Published by HLWN Running

©2025 Polar Pace Plus and HLWN Running